Proof for Producers

What happened to the agents who did the work.

Documented growth from agents coached by Jacob Lawlor at First Team Real Estate in Southern Orange County: 640% and 720% volume increases, a 76% average sale price lift, and a $4M+ coastal listing in 90 days.

$1.5M → $12M
640% one-year volume increase
$2M → $32M
720% one-year volume increase
76%
Avg sale price lift in one year
90 days
From signing to a $4M+ coastal listing
01

Preston Wilson

Licensed since 2005

The stuck-but-talented agent who needed the right strategy.

20 years
Real estate experience
$1.5M
2024 volume before strategy shift
$12M
Volume the following year
640%
One-year volume increase

Preston Wilson didn't have a talent problem. He'd been licensed since 2005, with two decades in real estate, prior medical device sales success, and experience as a spec builder. The challenge was consistency: multiple brokerages, multiple approaches, no strategy that connected with his strengths.

The breakthrough came from helping Preston stop forcing himself into strategies that didn't fit. Jacob helped him lean into his natural skill sets, his credibility, and the areas where he felt most confident. Scattered effort became focused execution.

In one year, Preston went from roughly $1.5M in volume to nearly $12M, a 640% lift.

"[Quote from Preston Wilson — pending]"
Preston Wilson
The takeaway

Sometimes the agent already has everything they need internally. What's missing is the structure to aim it in one direction.

02

Darlene Jamroz

Decades in Real Estate

The experienced agent who rediscovered her why and reignited her business.

Decades
Experience in real estate
$2M
2024 volume before reinvigoration
$32M+
Combined volume with partner
720%+
One-year volume increase

Darlene Jamroz had spent her entire career in real estate: escrow, title, lending, construction, sales. After years in the business and all the changes in the industry, she'd started thinking about retiring. In 2024, she sold about $2M in volume. Not because she lacked skill, but because she'd lost connection to her bigger why.

Jacob helped Darlene reconnect with purpose, in part by pairing her with a younger, hungry agent to mentor. That relationship gave her someone to pour into, and reignited her own ambition in the process.

In one year, Darlene's volume increased over 720%. Together with her partner, they sold over $32M.

"After my entire professional career in this industry, escrow, title, lending, sales, I can confidently say my current manager Jacob Lawlor is one of the very best I have ever worked with. The quality of his training and mentorship is unmatched."
Darlene Jamroz
The takeaway

Motivation isn't a personality trait. It's usually a structure problem, and structure can be rebuilt.

03

Sharon Custer

Established Top Producer

The respected top producer who used modern leverage to move upmarket.

$24M
Prior-year volume before modern leverage
76%
Average sales price increase
2
$10M+ buyers identified inside her own network
9 years
That Sharon has known Jacob

Sharon Custer was already a consistent top producer in South Orange County: respected, highly regarded, and selling roughly $24M in volume the prior year. Her business wasn't broken. The opportunity wasn't to teach her the basics. It was to help her use modern leverage to operate at a higher level.

Through AI strategies, smarter network mining, and more intentional business development, Jacob helped Sharon uncover opportunities sitting inside her existing relationships. The first time she implemented just a few of the strategies, she identified two $10M+ buyers in her own network she didn't know were in the market.

Sharon's average sale price climbed 76% in one year: better-aligned clients, higher-value opportunities, more income in less time.

"I've known Jacob for over nine years. What sets him apart is his genuine commitment to helping his agents grow and succeed. His hard work, integrity, and trustworthiness are unmatched."
Sharon Custer
The takeaway

Moving upmarket is rarely about more leads. It's about mining the relationships already in front of you with better questions and better tools.

04

Marlene Hennings

Boutique Brokerage Refugee

The talented agent who needed proactive support and brand strategy.

90 days
From joining to first $4M+ coastal listing
$10M
Closed within six months
68%
Business increase last year
Custom brand
Built with First Team's marketing team

Marlene Hennings joined First Team from a boutique brokerage where her previous manager was available reactively, but she wasn't getting the proactive support she needed to break into the market she really wanted to serve.

Jacob connected her with First Team's in-house marketing department to craft a custom brand image and brand voice, then built a launch campaign designed to position her for high-end coastal South OC. Within 90 days of joining, Marlene launched her brand and secured her first listing in her target area for over $4M. Within six months, she'd closed $10M in volume.

Last year alone, her business grew 68%.

"Jacob has truly helped me build confidence in my real estate business. His one-on-one training, guidance, and support with personalizing my brand have been beyond anything I expected from a manager."
Marlene Hennings
The takeaway

The question isn't whether your manager is available when you call. It's whether someone is proactively helping you build the business you want.

Next Step

Your business is the only one that matters in this conversation.

Every story above started with a plan built around that agent's strengths, market, and price point. That's the same place your first conversation starts.