Southern California luxury coastal home at golden hour
A Growth Partnership · Southern Orange County

More Than a Brokerage.
A Real Growth Partnership.

The power of First Team. The partnership of Jacob Lawlor.

When agents join Jacob Lawlor at First Team Real Estate, they get more than a place to hang their license. They get a growth partnership built around platform, strategy, accountability, and modern leverage.

#1 in So Cal
15 years running
250,000+
Properties represented
2,200+
Sales associates
Since 1976
Founded
Meet Jacob
Jacob Lawlor, Regional Branch Manager at First Team Real Estate

Regional Branch Manager · First Team Real Estate

Get to know more about Jacob

Meet Jacob.

Jacob Lawlor believes real estate is the most underutilized career in America — and his mission is to help agents who are willing to hear the truth build careers, and lives, they never thought possible.

He started at 21 with no network and built his business from scratch — selling more than 100 homes personally, peaking at 16 simultaneous escrows, and earning Hall of Fame status with First Team Real Estate before founder Cam Merage fast-tracked him into leadership. Today, Jacob serves as Regional Branch Manager for First Team Real Estate's Mission Viejo and San Clemente offices. He also trains agents company-wide and coaches agents one on one on strategy, skill development, accountability, market knowledge, and modern leverage. He has personally coached hundreds of agents through First Team's PowerCurve program, and his work is reflected in feedback from agents he has managed, coached, and trained.

He leads from street level, not an ivory tower. Jacob lives in South Orange County with his wife Jessica and their two kids, building the person he needed but didn't have.

"I want to bring reality to an industry filled with vanity and lies."
— Jacob Lawlor
Proof for Producers

Real agents.
Real numbers. Real growth.

$1.5M → nearly $12M
2024 volume → following-year volume
720%+
Darlene's individual one-year production growth
76%
Avg sale price lift in one year
90 days
From signing to a $4M+ coastal listing

Preston Wilson— Licensed since 2005

The stuck-but-talented agent who needed the right strategy.

20 years
Real estate experience
$1.5M
2024 volume before strategy shift
$12M
Volume the following year

Preston Wilson didn't have a talent problem. He'd been licensed since 2005, with two decades in real estate, prior medical device sales success, and experience as a spec builder. The challenge was consistency — multiple brokerages, multiple approaches, no strategy that connected with his strengths.

The breakthrough came from helping Preston stop forcing himself into strategies that didn't fit. Jacob helped him lean into his natural skill sets, his credibility, and the areas where he felt most confident. Scattered effort became focused execution.

In one year, Preston went from roughly $1.5M in volume to nearly $12M. Sometimes the agent already has everything they need internally. What they're missing is the structure to aim it in the right direction.

Darlene Jamroz— Decades in Real Estate

The experienced agent who rediscovered her why and reignited her business.

Decades
Experience in real estate
$2M
2024 volume before reinvigoration
720%+
Darlene's individual one-year production growth
$32M+
Combined partnership production

Darlene Jamroz had spent her entire career in real estate — escrow, title, lending, construction, sales — and after years in the business and all the changes in the industry, she'd started thinking about retiring. In 2024, she sold about $2M in volume. Not because she lacked skill, but because she'd lost connection to her bigger why.

Jacob helped Darlene reconnect with purpose, in part by pairing her with a younger, hungry agent to mentor. That relationship gave her someone to pour into — and reignited her own ambition in the process.

In one year, Darlene's individual production increased over 720%. Separately, the combined production of her partnership totaled over $32M. But the deeper success is that Darlene loves working again.

"After my entire professional career in this industry — escrow, title, lending, sales — I can confidently say my current manager Jacob Lawlor is one of the very best I have ever worked with. The quality of his training and mentorship is unmatched."
— Darlene Jamroz

Sharon Custer— Established Top Producer

The respected top producer who used modern leverage to move upmarket.

$24M
Prior-year volume before modern leverage
76%
Average sales price increase
2
$10M+ buyers identified inside her own network
9 years
That Sharon has known Jacob

Sharon Custer was already a consistent top producer in South Orange County — respected, highly regarded, and selling roughly $24M in volume the prior year. Her business wasn't broken. The opportunity wasn't to teach her the basics. It was to help her use modern leverage to operate at a higher level.

Through AI strategies, smarter network mining, and more intentional business development, Jacob helped Sharon uncover opportunities sitting inside her existing relationships. The first time she implemented just a few of the strategies, she identified two $10M+ buyers in her own network she didn't know were in the market.

Sharon's average sale price climbed 76% in one year — better-aligned clients, higher-value opportunities, more income in less time.

"I've known Jacob for over nine years. What sets him apart is his genuine commitment to helping his agents grow and succeed. His hard work, integrity, and trustworthiness are unmatched."
— Sharon Custer

Marlene Hennings— Boutique Brokerage Refugee

The talented agent who needed proactive support and brand strategy.

90 days
From joining to first $4M+ coastal listing
$10M
Closed within six months
Custom brand
Built with First Team's marketing team

Marlene Hennings joined First Team from a boutique brokerage where her previous manager was available reactively — but she wasn't getting the proactive support she needed to break into the market she really wanted to serve.

Jacob connected her with First Team's in-house marketing department to craft a custom brand image and brand voice, then built a launch campaign designed to position her for high-end coastal South OC. Within 90 days of joining, Marlene launched her brand and secured her first listing in her target area for over $4M. Within six months, she'd closed $10M in volume.

The difference between passive support and proactive partnership.

"Jacob has truly helped me build confidence in my real estate business. His one-on-one training, guidance, and support with personalizing my brand have been beyond anything I expected from a manager."
— Marlene Hennings

Individual results vary. Production, listings, clients, closings, and income are not guaranteed. Outcomes depend on the agent, market, effort, experience, and implementation.

The Partnership

This isn't a brokerage pitch.
It's a business growth conversation.

Most recruiting conversations follow the same script. Someone walks you through the splits, shows you a deck full of tools, hands you a folder, and sends you home to think about it.

You leave knowing what the company has — but not what it actually means for your business.

That's not how Jacob operates.

When you sit down with Jacob, the conversation starts with your business: where it is now, what's working, what isn't, where you feel stuck, and what would need to change for your business to become more consistent, respected, scalable, and future-proof.

"The agents I work with don't need more motivation. They need more structure, better strategy, and someone who's actually invested in whether they grow."
Jacob Lawlor
Jacob Lawlor
First Team Real Estate
The Core Difference

The Platform + The Partnership

Most brokerages give you access. This gives you access plus execution.

Platform

The First Team Platform

  • Respected company credibility & market leadership
  • Broker-paid tools & technology infrastructure
  • Luxury and relocation reach
  • Internal buyer-demand systems
  • Seller-facing marketing and reporting
  • Off-market & pre-market inventory advantages
  • Legal, IT, transaction & compliance support
  • Operational systems built to scale
Partnership

The Jacob Lawlor Partnership

  • Business strategy & growth planning
  • Lead generation & pipeline structure
  • Skill mastery — consultations, follow-up, conversion
  • Accountability & implementation support
  • Southern Orange County market positioning
  • Turning systems into habits and results
  • Modern tools, automation & AI leverage
  • A direct growth partner — not just access

First Team provides the infrastructure. Jacob helps agents turn that infrastructure into momentum, production, and long-term business growth.

The Three-Layer Offer

Three layers.
One growth system.

This is not random motivation. It is a structured growth offer built to help serious agents compete at a higher level.

01

The Platform

The strength of First Team: respected brand credibility, company scale, broker-paid tools, luxury credibility, marketing support, buyer-demand systems, legal protection, and operational infrastructure.

02

The Coaching

Direct access to real business strategy and coaching around pipeline building, skill development, lead generation, conversion, and execution.

03

Modern Leverage

Modern systems, automation, and AI used as force multipliers so agents can operate faster, more consistently, and at a higher level.

Most brokerages can offer one layer. Very few can offer all three.

What Month One Looks Like

One word drives your first 30 days with us:
Momentum.

  1. 01
    Within 24 hours of joining

    The 24-Hour Switch

    We transfer everything at the DRE and set up every account for you. By the end of day one, you look like you've been with First Team for ten years — across every platform, every profile, every touchpoint.

  2. 02
    Within the first few days

    The Implementation Session

    A working session to confirm every account is transferred and every third-party profile — including your Google Business profile — is congruent. The goal is a unified brand image from the first impression.

  3. 03
    Week one

    The 30-Day Roadmap

    An in-depth business plan session. We map a 30-day roadmap built around your natural skill sets and what you're already great at — then use First Team's tools and strategies to pour gasoline on the fire.

  4. 04
    Throughout the first 30 days

    Daily Check-Ins

    Jacob personally checks in with most new agents daily during their first 30 days. You'll never wonder whether someone is working on your business with you — because they are.

  5. 05
    Every week, starting week one

    Weekly 1:1 Coaching + Pipeline Review

    Dedicated weekly one-on-ones covering both your immediate pipeline (how we generate fast business) and your longer-term plan (how we keep the whole business moving forward). For higher-end agents, a custom branding package, refreshed voice and visuals, and a brand launch campaign run in parallel.

After 30 days, the goal is to be out of setup mode and executing a clear business plan with an active pipeline.

After Month One

Ongoing coaching cadence.

After your first 30 days of momentum-building, the rhythm becomes consistent and sustainable:

  • Weekly one-on-ones. Personal, ongoing — for as long as you want them. Many agents tell us this is the first time someone has taken a proactive, dedicated interest in their business.
  • Group masterminds. Optional, based on your appetite for peer accountability and access to other producers in the office.
  • Monthly business plan review. One dedicated meeting per month focused exclusively on refining the plan — so you can steer the ship before it's too late, not after.
  • Weekly office meetings and ongoing training. Multiple learning touchpoints per week, baked into the rhythm of the office.

The coaching doesn't expire. It evolves with the business you're building.

Why First Team

The platform behind you.

First Team gives agents the credibility, scale, tools, and infrastructure to compete harder and serve clients at a higher level.

1976
Founded
2,200+
Sales associates
$6.12B
2025 sales volume
5,978
2025 transactions

Source: First Team Real Estate / RealTrends Verified. Reviewed September 2026.

These are not vanity numbers. They are proof that when you walk into a listing appointment, buyer consultation, or recruiting conversation with First Team behind you, the brand carries weight.

The Platform

Industry-leading tools,
integrated into a system that actually moves the needle.

01

Follow Up Boss

A real-estate-focused CRM for lead management, follow-up, and pipeline organization, with an open API that connects to third-party tools — including Zapier integrations into the AI platforms agents are using to grow.

→ Every lead, every conversation, every follow-up lives in one place. Nothing falls through the cracks.

02

RealScout

Every First Team agent gets access to RealScout through the brokerage. AI tags listing photos with features agents don't manually input, and AI-written listing alerts feel personally hand-curated by the agent.

→ Buyers and sellers stay nurtured automatically, with a search experience that looks bespoke.

03

Sneak Preview

First Team's proprietary off-market and pre-market inventory system, exclusive to First Team agents. Sellers work through the system before their homes reach the open market.

→ Your buyers see properties before the competition does — and your sellers find buyers in less time.

04

Luxury Presence Websites

Award-winning, video-first agent websites built to highlight a high-end image and attract discerning clientele. Designed to do one specific job: pass the credibility test when a prospect Googles you.

→ When a $5M client looks you up, your website confirms they're working with a professional.

05

Maxa Design Studio

A 24/7 on-demand design studio with pre-built marketing templates pre-loaded with your branding, headshot, and contact info. Pulls listing data and photos automatically to generate finished marketing pieces in seconds.

→ You spend minutes on flyers, not hours — and look more polished than agents at firms ten times your size.

This is the foundation. More on the full tool stack — and how we orchestrate it into a system — when we talk.

Luxury home at dusk
Luxury & Local Reach

Local credibility.
Global exposure.

Through First Team's connection to Leading Real Estate Companies of the World and Luxury Portfolio International, agents gain a stronger story for listings, referrals, relocation, and luxury positioning. Even if you are not exclusively a luxury agent, luxury credibility changes the way clients perceive you.

550
Member companies
70+
Countries
134,000+
Sales associates worldwide
800+
Major cities

Source: Leading Real Estate Companies of the World / Luxury Portfolio International. Reviewed September 2026.

Use a platform that makes your listing presentation stronger before you say a word.

What Jacob Actually Does

A growth partner,
not just a manager.

Jacob works with serious Southern Orange County agents who are producing — or close to producing consistently — but know there is another level available to them. The gap is rarely a talent problem. It is usually a structure problem.

Business Strategy

Real planning built around your goals, your production, your lead sources, your market, and the business you actually want to build.

Pipeline Structure

A clearer system for where your next closings are coming from, how to project income, and how to make good months repeatable.

Skill Mastery

Coaching around buyer consultations, listing presentations, follow-up, objections, negotiation, and conversion.

Accountability

Benchmarks, follow-through, honest feedback, and practical support so strategy turns into action.

Featured

Modern AI Leverage

Jacob helps agents use AI, automation, and modern tools for content, lead follow-up, research, negotiation preparation, operational efficiency, and business scaling — not as gimmicks, but as force multipliers.

Who This Is For

Built for serious agents
who know they have another level.

You're probably a fit if
  • You are producing, but your income still feels inconsistent
  • You are busy, but not always strategic
  • You have tools, but no clear plan to use them
  • You want stronger listing-side confidence
  • You want better systems, follow-up, and conversion
  • You feel like you've been figuring it out alone
  • You want something consistent, respected, scalable, future-proof
  • You are open to coaching, accountability, and implementation
This may not be for you if
  • You only want a better split
  • You are not willing to be coached
  • You want tools but do not want structure
  • You are comfortable staying where you are
  • You want motivation without implementation

This is for agents who do not just want to hang their license somewhere. They want to build a real business.

Before & After

What changes when platform
meets strategy.

Income feels random
→Income becomes planned & predictable
Busy but not strategic
→Clear on what to focus on and why
No real pipeline system
→Structured pipeline with consistent flow
Figuring it out alone
→A real coach in your corner
Underusing tools
→Every tool tied to a business outcome
Inconsistent follow-up
→Systems that follow up even when you can't
Uncertain next 90 days
→A clear plan for what to execute next

The goal is not just to help agents work harder. The goal is to help agents operate with more clarity, more leverage, and more consistency.

Meeting Preview

What happens when
we sit down.

This is not a canned pitch. It is a private growth conversation about your business.

Private growth conversation
We will look at
  • 01Where your business stands right now
  • 02What is driving your production
  • 03What is getting in the way
  • 04What your next level realistically looks like
  • 05Which First Team tools actually matter for your situation
  • 06How Jacob would help you build a plan around your goals
  • 07Whether this is genuinely the right fit
"Most agents leave our first conversation energized — not because I told them what they wanted to hear, but because for the first time, they had a clear picture of what is actually possible."
— Jacob Lawlor
Start the Conversation

Ready to see what your business
could look like with the right platform and a real plan behind it?

If you are a serious agent in Southern Orange County and you know there is another level available to you, the next step is simple. Let's sit down, look at your business, and map out what growth could actually look like.

Book A Private Growth Conversation