Ten questions that separate a recruiting presentation from a real growth plan, plus what a strong answer sounds like and what should concern you.
The most useful questions aren't about splits or tools. They're about what happens in week one, who reviews your pipeline, how often, what training exists for your production level, and which agents in that office have grown recently and how. Ask for specifics and examples, not philosophy.
A recruiting presentation is a curated story. It's not dishonest, but it's optimized — the strongest facts, arranged in the best order, delivered by someone who has told it a hundred times. Your questions are the only unrehearsed part of the meeting, which makes them the only part with real diagnostic value.
The ten below are ordered roughly by how much signal they produce. Ask them in every interview, write the answers down, and compare across companies rather than inside one.
A strong answer sounds like: A specific sequence: onboarding sessions, tool setup, a business planning meeting, a first one-on-one date, training dates on the calendar.
A weak answer sounds like: "We'll get you set up and you can jump into whatever training you want."
A strong answer sounds like: A named person, a fixed cadence, and a description of the actual agenda — numbers, sources, appointments, next actions.
A weak answer sounds like: "My door is always open." Availability is not coaching.
A strong answer sounds like: Names, numbers, and the mechanism: they went listing-heavy, they changed farms, they rebuilt follow-up.
A weak answer sounds like: Company-wide averages, or top-producer stories from agents nothing like you.
A strong answer sounds like: Separate tracks, advanced skill work, and coaching that assumes competence.
A weak answer sounds like: One onboarding curriculum that everyone gets regardless of experience.
A strong answer sounds like: A worked example on your transaction count including every fee, and a willingness to put it in writing.
A weak answer sounds like: A split with fees discussed vaguely or later.
A strong answer sounds like: A clear list with what's included and what's optional.
A weak answer sounds like: A long list of logos without a cost breakdown.
A strong answer sounds like: Marketing support, presentation coaching, pre-market exposure tools, and evidence of listing market share.
A weak answer sounds like: An answer that's actually about buyer leads.
A strong answer sounds like: A diagnostic conversation and a plan — a manager who treats it as their problem too.
A weak answer sounds like: Silence, or an implication that it's entirely on you.
A strong answer sounds like: A named broker or compliance resource, responsive escalation, and real support on hard files.
A weak answer sounds like: "We have a broker somewhere" or a portal-only answer.
A strong answer sounds like: An immediate introduction, unprompted enthusiasm.
A weak answer sounds like: Hesitation, or a referral only to a long-tenured top producer.
Look for three things: specificity, ownership, and evidence. Specificity means dates, names, and numbers instead of adjectives. Ownership means the manager describes agent growth as partly their responsibility rather than entirely yours. Evidence means they can point at real agents whose businesses changed and explain the mechanism.
A manager who has actually done this work will answer most of these in detail without preparation, because it's what they do every week. A manager who is primarily filling desks will drift into company features — the brand, the tools, the split — every time you ask about them.
Before you interview anyone, get clear on what you're solving for. If your production has been flat, the answer is unlikely to be a better split. Read why $5M–$15M agents plateau and how to choose a brokerage in Orange County first, then run the interviews with a scorecard.
And if you want to see how these questions get answered in practice, ask them of Jacob directly. He'd rather answer ten hard questions than give a presentation.
If you're considering a brokerage change, or you just want a second set of eyes on your plan, the next step is a confidential conversation. No deck, no pressure.